The third annual Hong Kong Fashion Fest, due to take place over a fortnight this autumn, is aiming to make a strong comeback under the theme "Rhythm of the Heart".

This year's fashion extravaganza will showcase the exquisite craftsmanship of local and international designers and industry professionals, as well as highlighting the Hong Kong Special Administrative Region as a platform for the diverse development of the fashion industry.

Organized by the Culture, Sports and Tourism Bureau's Cultural and Creative Industries Development Agency with six industry partners, the event will be held from Sept 1-14 together with another flagship fashion event CENTRESTAGE, which will run from Sept 2 to 5, to closely link different fashion projects and business opportunities to generate a stronger synergy.

In the 2023 Policy Address, the Hong Kong SAR government proposed developing the city into Asia's fashion design hub. Under this vision, the inaugural Hong Kong Fashion Fest was held in 2024, gradually evolving into a major annual fashion extravaganza.

China Daily photographer Edmond Tang took the photos.