BOC Group Life Assurance Company Limited (BOC Life) announced on Monday its participation as a core participant in the second round of the Insurance Authority's AI Cohort Programme, reaffirming its commitment to responsible and ethical AI deployment.

By signing the AI pledge, the company said it aims to enhance customer experience, optimize operational efficiency, and strengthen enterprise risk management.

Plans are already underway for a dedicated AI Centre of Excellence (CoE) to accelerate the development and deployment of innovative AI solutions addressing business needs and operational challenges, it added.

Through resource sharing and knowledge exchange, the company also aims to support local start-ups and contribute to the broader innovation and technology ecosystem, said the company.

According to BOC Life, its AI adoption focuses on four strategic areas: elevating customer experience through intelligent technologies, empowering the workforce via continuous learning and capability building, nurturing innovation talent through cross-departmental collaboration, and driving productivity by streamlining operational processes.

"We are proud to participate in the Insurance Authority's AI Cohort Programme," said Wilson Tang, CEO of BOC Life. "Digital transformation has long been a central pillar of BOC Life's growth strategy. Having maintained our market-leading position in the digital channel for many years, technology-driven innovation has become a key enabler of our strategic roadmap for future growth.

"With robust support from the Bank of China Group, BOC Life is well-positioned to accelerate AI integration across key strategic areas, including cross-border retirement and healthcare. By leveraging the synergies of our niche 'Banking + Insurance' and 'Insurance +' models, we aim to create sustainable long-term value and unlock new growth opportunities across the Greater Bay Area," Tang added.