The 2025 Guangzhou Animation and Game Expo (CICF×AGF) is scheduled to take place at the Poly World Trade Expo Center (PWTC) in Guangzhou from October 2 to 5.

Spanning 82,000 square meters of exhibition space, the expo is projected to attract 800,000 visitors, positioning it among the world's most important gaming events along with the Tokyo Game Show (TGS), Gamescom in Cologne, and China Digital Entertainment Expo & Conference (ChinaJoy).

Leveraging the strength of Guangzhou's toy and model industry, CICF×AGF is known for its wide selection of scaled models for animation, comics, games, and novels (ACGN) enthusiasts. This year’s expo will exhibit 7,000 IP-based merchandise items from 1,000 brands.

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Industry giants, including Tencent Games x Supercell, NetEase Games, Shengqu Games, 37 Interactive Entertainment, Xishanju, Kuro Games, G-bits Game, Eyougame, Lingxi Games, 4399 Games, Bilibili Games, Pokémon Masters EX, Walex, Shiyu Technology, Mingri Games, Glacier Network, DMLT, Singa Technology, and Gala Sports, will showcase their latest products.

Notably, French gaming powerhouse Ubisoft will present China’s first offline demo of the new DLC Claws of Awaji for Assassin's Creed: Shadows.

Sparking enthusiasm among fans, the event's official website recorded nearly 9 million clicks on its ticketing page in August before sales began. Within two weeks of the pre-booking link being activated, nearly 100,000 tickets were reserved.

Solidifying its status as China's premier gaming city, Guangzhou captured 43.2 percent of the mainland's total gaming revenue last year, with the sector growing 10.6 percent to exceed 140.67 billion yuan.

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This article is translated by China Daily from the original report in Chinese as published on the WeChat public account of Guangzhou Game Industry Association.