Hong Kong’s inaugural free-admission Brazilian Carnival is set to electrify the city from June 20 to 29, featuring 50 world-class performers in samba, reggae, capoeira, freestyle football, Brazilian music, games, drinks and cuisine displays across urban hubs and avenues.

A grand finale in Central from June 27 to 29 will bring the curtain on the festival, where Brazilian performances will immerse visitors in vibrant South American culture. The organizer will also offer exclusive privileges for tour groups.

Volleyball queens’ showdown

The Volleyball Nations League – a premier arena for women’s volleyball players – will return to Hong Kong on June 18 with a brand-new tournament format that features six powerhouse nations in 12 high-stakes matches at the Kai Tak Sports Park.

The six teams to compete in the five-day event are: China, the hosting nation which ranks 5th globally; Italy, champions of the 2024 Paris Olympics and 2024 Women's Nations League; Japan, the 2024 Women's Nations League runners-up, as well as Thailand, the Czech Republic, and Bulgaria.

Cross-border e-commerce trade

Once a booming sector, China’s cross-border e-commerce has faced fierce headwinds from escalating trade tensions. Tariffs, supply chain disruptions, and geopolitical uncertainties have forced exporters to adapt — or risk losing market share. Yet, the industry is demonstrating remarkable resilience. How are Chinese sellers pivoting to stay competitive?

The 10th Shenzhen International Cross-Border E-Commerce Trade Expo, set to begin on Monday, will showcase how China’s new quality productive forces — from AI-powered logistics to decentralized sourcing — are reshaping global e-commerce.

Recognized as one of Guangdong province’s top 100 exhibition projects, the three-day expo will connect more than 1,500 exhibitors and premium suppliers through exhibition, promotion, and business matchmaking opportunities.

Luxury, innovation, and sustainability

Jewellery & Gem Asia Hong Kong (JGA), one of the most influential fine jewelry events in Asia, will take place from June 19 to 22 at the Hong Kong Convention and Exhibition Centre.

Renowned jewelry manufacturers, gemstone houses, and suppliers will showcase an exquisite array of jewelry, jade, and vintage pieces at the fair which will have over 30 themed pavilions, presenting a comprehensive range of products.  

JGA will also hold several seminars. Lianne Ng from leading Chinese jeweler Chow Tai Fook Jewellery Group, will deliver a speech on the outlook of luxury jewelry in an increasingly environmentally conscious world.