BEIJING - The CFO Salon, a prestigious gathering of financial officers, held its ninth session this season in Beijing, on April 2025, spotlighting Zhou Jingdong, the esteemed director and deputy general manager of CNR Media Group. Zhou shared his deep insights into the evolving media landscape, focusing on "Transformation and Capital Strategy" during an engaging session attended by industry leaders.

With a robust experience spanning 36 years in media finance, Zhou has been at the forefront of financial strategies and innovations at both Hunan TV & Broadcast Intermediary and CNR Media Group. His journey in media finance began at the Hunan Radio and Television Bureau, advancing through critical roles that shaped his path to becoming a pioneer in media industry capitalization in China.

Zhou's narrative at the salon traced the transformative journey of Hunan TV from its early days to becoming the first media company listed on China's A-share market. He highlighted the strategic moves and capital operations that propelled the company during pivotal moments, such as its initial public offering (IPO) in 1999 which raised ¥459 million, and a secondary offering in 2000 that significantly boosted the company’s growth with an additional ¥1.59 billion.

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Under Zhou’s leadership, CNR Media Group has embraced digital innovation and strategic partnerships, enhancing its position in the market. His approach to management, focusing on "filling the gaps, tackling the tough, and empowering with resources," has been instrumental in navigating complex challenges and driving growth.

Furthermore, Zhou touched on the integration of CNR, CCTV, and China Radio International into China Media Group, a move that streamlined operations and enhanced collaborative efforts across the board. He also discussed the group's strategic focus on integrating with new energy vehicles (NEVs), a key area of growth that positions CNR Media Group at the cutting edge of content distribution innovation.

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Zhou’s discussion at the CFO Salon not only highlighted the dynamic shifts in the media industry but also underscored the critical role of strategic capital management in navigating these changes. His leadership and forward-thinking strategies provide a roadmap for others in the industry, demonstrating the importance of adaptation and strategic vision in the rapidly evolving media landscape.