Visitors explore Great Wall Motors' display at the 2021 Shanghai auto show, held from April 19-28. (PHOTO PROVIDED TO CHINA DAILY)

With its five vehicle brands and five parts companies, Chinese automaker Great Wall Motors is poised to forge an industrial ecology "as sturdy as an aircraft carrier". Its potential was demonstrated at the 2021 Shanghai auto show, held from April 19-28.

At the 10-day event, China's largest SUV and pickup maker displayed multiple products from its sub-brands－Haval, Great Wall Pickup, WEY, Ora and Tank－and the parts subsidiaries of FTXT, HYCET and Nobo Automotive Systems, Exquisite Automotive Systems and Mind Electronics Appliance.

Since July 2020, Great Wall Motors has established a new enterprise ecology through reforms in aspects including organization, mechanism and personnel management, which helps empower the automaker to establish an "aircraft carrier-like" industrial ecology

The Haval brand revealed six new models to visitors, including the Haval X Dog, the concept model of Haval-XY and the third-generation Haval H6, coupled with 5G technology.

The brand announced a sales target of 1.3 million units for 2023, demonstrating its confidence in both its products and market competitiveness.

WEY kicked off presales for its all-new Mocha model at the Shanghai auto show, offering five variants.

Ora launched a sports car at the event. Priced at less than 200,000 yuan (US$30,000), the new vehicle can accelerate from 0-100 kilometers per hour in just four seconds.

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Tank, a new independent brand of Great Wall Motors, made the world premieres of two new models at this year's Shanghai auto show and set a sales target of 500,000 units by 2025.

The parts subsidiaries in the spotlight at the auto show displayed the automaker's strength in clean, intelligent and connected technologies.

In this undated file photo, Great Wall Motors displays a new Haval-branded vehicle at the Shanghai auto show. (PHOTO PROVIDED TO CHINA DAILY)

FTXT showcased its hydrogen power system, which is expected to support the implementation and commercialization of Great Wall Motors' hydrogen energy strategy.

A new powertrain system from HYCET had its world debut at the auto show, and Nobo Automotive Systems launched the iNest 2.0 intelligent cockpit, equipped with a series of intelligent and lightweight parts and components.

In the first quarter this year, Great Wall Motors reached a sales volume totaling 338,798 units, soaring 125 percent from the same period last year. Ten of the company's models have each achieved total sales exceeding 10,000 units

Since July 2020, Great Wall Motors has established a new enterprise ecology through reforms in aspects including organization, mechanism and personnel management, which helps empower the automaker to establish an "aircraft carrier-like" industrial ecology.

To reach customers directly, the automaker streamlined its organizational structure and operation mechanisms, with results paying off.

The company established digitalization centers for enterprises and products, to start its digital operations and management. Those steps were done with the intention of better serving its customers.

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To further expand its talent team, Great Wall Motors will recruit more than 10,000 professionals globally, adding to its existing 15,000 research and development staff members.

In 2020, the R&D investment of Great Wall Motors totaled 5.15 billion yuan, up 21.22 percent year-on-year.

During the same year, the automaker launched three technology brands, forming a technological synergy of autonomous driving, intelligent cockpit, efficient fuel and new energy to lay a foundation for its future development.

In this undated file photo, visitors at this year's Shanghai auto show check out the Haval X Dog, a new model from Great Wall Motors. (PHOTO PROVIDED TO CHINA DAILY)

Great Wall Motors has set up R&D centers in multiple cities across the world, including Baoding and Shanghai in China, Yokohama in Japan, and Detroit and Los Angeles in the United States. The automaker has also established R&D centers in Frankfurt and Munich, Germany.

The automaker has 12 major production bases both at home and abroad, including in Baoding, North China's Hebei province and Taizhou in East China's Jiangsu province. Great Wall Motors also has production bases in Rizhao of East China's Shandong province, Tula in Russia and Rayong, Thailand.

With more than 500 dealers, Great Wall Motors has grown a sales network covering more than 60 countries.

In the first quarter this year, the automaker reached a sales volume totaling 338,798 units, soaring 125 percent from the same period last year. Ten of the company's models have each achieved total sales exceeding 10,000 units.

In March alone, the automaker sold 111,000 vehicles, up 84.4 percent year-on-year.

A total of 223,000 units of Haval-branded vehicles were sold during the first three months of this year, representing a surge of 109.7 percent from the same period in 2020.

By the end of March 2021, the Haval H6 had been the top-selling SUV in China for 94 months, according to the automaker.

The WEY brand achieved a sales volume of nearly 26,000 units in the first quarter this year, up 162 percent from the same period in 2020.

Great Wall Motors sold nearly 60,000 pickups from January to March this year, an increase of 92 percent from the same period last year.

More than 30,000 Ora-branded new energy vehicles were sold in the same period, with more than 13,000 delivered in March alone.

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In 2020, Great Wall Motors achieved an annual revenue of 103.31 billion yuan－92.39 billion yuan from vehicle sales and 10.92 billion yuan from the sales of parts and components－up 7.38 percent year-on-year. Its net profit was 5.36 billion yuan, up 18.36 percent year-on-year.