As the world gradually emerges from the shadows of COVID-19, cities across the globe are exploring innovative pathways to economic rejuvenation. Hong Kong, known for its dynamic economy and vibrant culture, has embarked on an ambitious journey to revitalize its community and economy with a series of mega events aimed at boosting tourism and local businesses.

This initiative comes as part of the Hong Kong Special Administrative Region government’s commitment to focus on improving the economy and the livelihood of the people. The tourism sector -- a significant pillar of the local economy -- has received particular attention with the government going all-in on what could be termed the “events economy”.

During this year’s Labor Day “golden week”, a strategy that perfectly illustrates this new focus was implemented. The government organized a spectacular fireworks display, a visual feast that not only lit up the sky but also the faces of hundreds of thousands of visitors. The first day of the Chinese mainland’s five-day holiday break alone saw a record-breaking arrival of about 181,000 mainland visitors, a clear signal of the event’s magnetic appeal.

Despite adverse weather conditions, the display proceeded as planned, drawing crowds that packed the waterfront areas from Tsim Sha Tsui East to the heart of Tsim Sha Tsui District. It wasn’t just about the fireworks. It was well coordinated with the “Symphony of Lights” -- a multimedia show that adds to Victoria Harbour’s nightly allure -- provoking cheers from locals and tourists alike. Although some spectators noted that smoke from the fireworks had partially obscured the views, the overall reception was overwhelmingly positive.

Recognizing the importance of such events, the Hong Kong Tourism Board did not stop at merely organizing the show. It set up a comprehensive one-stop online platform with information on where to eat, play and shop, paving the way for visitors to truly immerse themselves in what Hong Kong has to offer. Huge crowds packed the streets and long queues formed outside high-end stores in Tsim Sha Tsui as local restaurants and retail stores saw a noticeable increase in business during the “golden week”.

This is just the beginning. The SAR government has decided to expand and continue investing in the events economy. By setting up a Mega Events Coordination Group led by the deputy secretary for financial services, the administration aims to create a citywide atmosphere ripe for major events. In the first half of this year alone, more than 80 mega events covering culture, arts, sports, economics, trade and finance are scheduled. They’re expected not only to attract tourists, but also significantly benefit the hotel, dining and retail sectors, injecting new vitality into the city’s growth and elevating its international profile.

Statistics have shown the positive impact of these efforts. The Census and Statistics Department said Hong Kong’s gross domestic product in the first quarter of 2024 had grown by 2.7 percent year-on-year, surpassing market expectations. The growth is attributed largely to the increase in tourist arrivals and a significant rise in overall service output.

Hong Kong’s unique appeal as a travel destination is irreplaceable. With continued collaboration among all sectors, it’s believed the tourism business will only continue to thrive, driving the recovery and prosperity of other industries as well.

The SAR’s economic trajectory is promising. The strategic focus on leveraging Hong Kong’s cultural festivities not only enriches the city’s cultural tapestry but also plays a critical role in its economic resurgence. In the post-pandemic world, Hong Kong is setting a vibrant example of how integrating cultural events with economic strategy can spark considerable economic and social benefits. As the city continues to innovate and unite in these efforts, the future looks not only bright, but dazzling.

The author is convener at China Retold, a member of the Legislative Council, and a member of the Central Committee of the New People’s Party.

The views do not necessarily reflect those of China Daily.