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Friday, October 16, 2020, 15:27
Macao Fashion Gallery
By China Daily Lifestyle Premium
Friday, October 16, 2020, 15:27 By China Daily Lifestyle Premium

Visit the Macao Fashion Gallery and admire its stylish role in the rapidly developing GBA

Part of the 2020 Exclusive Fashion Collections Showroom

Macau sees itself as integral to the region’s Greater Bay Area (GBA) initiative, so much so that last year, the Macao Fashion Gallery (MFG) held its Guangdong–Hong Kong–Macao Greater Bay Area exhibition. The show was described as responding to “the increasingly frequent exchanges in the Bay Area and the joint formation of a new chapter, through which the cities in the GBA will jointly integrate the fashion industry, fashion capital, industry chain and internet resources of Guangdong, Hong Kong and Macao to create a fashion name card for the Greater Bay Area, thus establishing a cornerstone for further development.” 

Part of the 2020 Exclusive Fashion Collections Showroom

                   

If you haven’t yet stepped over the threshold of the MFG, which was established in 2012, it’s a great time to visit and view the 2020 Exclusive Fashion Collections Showroom. The event, held in the second half of each year, demonstrates a new retail model by bringing together 34 fashion and apparel brands with great potential, displaying them in the form of a fashion showroom. It allows local brands to gain more exposure and invite potential commercial tie-ups, and simultaneously provides them with substantial help in marketing strategy and service experience. 

Meanwhile, the Macao SAR government is committed to advancing the development of cultural and creative industries as MFG continues its annual fashion project with 2020 Brand Story – Macao Original Fashion Exhibition, which highlights a variety of Macau-linked brands and closes this year with local brand No.42. Right now, it’s showing the perfect embodiment of the GBA spirit via the unique bag label Faith & Fearless. Established in 2016 by designers from Macau, Hong Kong and Shenzhen, the team has been nurtured and influenced by Cantonese culture from a young age, including classic ’80s and ’90s Hong Kong movies, golden-era Cantopop, television comedy shows, and cuisine from cha chaan teng and food stalls. Despite sharing common experiences, the brand embraces diversity. 

Nega C

The countercultural Faith & Fearless uses everyday materials such as woven and camouflage fabrics, polyester and PVC for its covetable bags. A young brand, it focuses on fast-fashion to evoke spirit and espouse a more casual feeling in its outlook, encouraging its wearers to buck current trends. This year’s collection goes big on the Macau street-style influence. 

In fact, the 2020 Brand Story showcase began earlier in the year with Lexx Moda shoe designer Sanjo Iong, who took the broad concept of “black” as her theme, aiming to return to the essence of the universe with an attitude of inclusiveness. After Iong’s show was Isabella Choi’s youthful and sweet Nega C, which uses bright colours and floral patterns to depict the brand’s fresh and kinetic image across a series of T-shirts, hats and scarves. This was followed by San Lee’s ZICS, with its black, white and grey architectural aesthetics across striped suits, semi-transparent fabrics and an ultra-comfortable silhouette for all occasions. 

As befits the current pop-up fashion culture, all collections throughout 2020 Brand Story are available for purchase from MFG. “You will not go home empty-handed,” the gallery declares. You’ll also get an intimate primer on Macau’s most dynamic fashion brands to watch and shop as you navigate the fashionable GBA.









Nega C


Isabella Choi of Nega C


Faith & Fearless


Faith & Fearless


Sanjo Iong of Lexx Moda


Lexx Moda


Lexx Moda


Add Something On


Genuine Recipe


Stardust Journey


Ultraworks


ZICS


Macon

Images provided to China Daily.

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