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Thursday, April 14, 2016, 11:32

Why is Kobe a valuable brand for business?

By Zhao Siyuan

Bryant jersey, a hot seller

Why is Kobe a valuable brand for business?
In this March 16, 2007 file photo, Kobe Bryant of the Los Angeles Lakers plays defense against the Portland Trail Blazers at Staples Center in Los Angeles, California . ( Photo / VCG)

The Lakers icon had the top selling NBA jersey four times throughout his career: 2002-03, 2006-07, 2008-09, 2009-2010. He originally wore No 8 until the 2006-07 season when he switched to 24, his first high school number. In the current 2015-16 season, the veteran's jersey sits in the top three.

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