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Thursday, April 14, 2016, 11:32

Why is Kobe a valuable brand for business?

By Zhao Siyuan

Influence in other sports

Why is Kobe a valuable brand for business?
Kobe Bryant (left) and Lionel Messi star in a Turkish Airlines commercial in this video clip. (Photo provided to China Daily )

A Turkish Airlines commercial stood out in 2013 for its stellar casting – Kobe Bryant and Lionel Messi. The duo, soccer's golden boy and one of basketball's most decorated legends, went viral on Youtube. The video featured the two superstars battling for the best selfie in destinations the airlines flies to.

Bryant has been open as fan of Messi's team, Barcelona.

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