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Thursday, April 14, 2016, 11:32

Why is Kobe a valuable brand for business?

By Zhao Siyuan

Endorsement deals

Why is Kobe a valuable brand for business?
In this Aug 2, 2015 file photo, NBA superstar Kobe Bryant greets a crowd of basketball fans at a Nike promotional event outside a sportswear store in Guangzhou city, South China's Guangdong province . ( Photo / IC)

As the face of the NBA for more than a decade, the basketball veteran had been working with big-name brands such as Nike, Coca Cola, Mercedes Benz, and Hublot.

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