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Monday, October 12, 2015, 14:42

Int'l Youth Designers Fashion Show

By Ruan Fan
Int'l Youth Designers Fashion Show

An overlook of the stage of the 2015 International Youth Designers Fashion Show. (Photo provided to chinadaily.com.cn)

The 2015 International Youth Designers Fashion Show was held at Beijing Institute of Clothing Technology on October 10, with eight designers receiving awards.

The designers, who come from China, South Korea and America respectively, were selected for their products' novelty and good reputation among customers. Over 70 costumes were put on display.

"The designers we chose all share certain social and international influence. Most importantly, their products are well-received in the market," said Wang Qi, general manager of Beijing Institute of Fashion Technology Park (BIFTPARK).

According to Wang, the fashion show is held not only for the sake of having a show, but to be market oriented. That explains why they've invited over 100 professional buyers, marketing channel representatives from both home and overseas to attend the show.

Now in its third year, the International Youth Designers Fashion Show is held together by Beijing Institute of Fashion Technology Park and Beijing Design Week.

Collina Strada

Collina Strada originates from SOHO, New York, and is mainly managed by the newly emerging young designer Hillary Taymour. The women's wear and leather products subordinated to it are the new favorites of many fashion leaders including VOGUE Magazine editors-in-chief Anna Wintour. Often seen in soft leather, jean fabric, gentle cotton and silk, the brand aims to express the individuality of ladies.

Int'l Youth Designers Fashion Show

Often seen in soft leather, jean fabric, gentle cotton and silk, Collina Strada aims to express the individuality of ladies. (Photo provided to chinadaily.com.cn)

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