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Monday, November 2, 2015, 14:13

China takes action to boost media ethics

By Xinhua

BEIJING - The government has launched a nationwide crackdown on the culture of quid pro quo in the distribution of newspapers and magazines, lashing out against the practice of publishing favorable stories in return of subscriptions or enhancing subscriptions via administrative orders.

The crackdown, which will last till the beginning of next year, was launched amid a resurgence of administrative orders making subscriptions to certain publications mandatory, as well as other distribution violations, said the State Administration of Press, Publication, Radio, Film and Television in a circular made public on Monday.

Newspaper and magazine publishers shall not boost circulation by offering commissions, cash, gifts or overseas trips, nor shall they do this by threatening entities with negative coverage, the document said.

Vowing severe punishment for violators, the administration has set up a special office to guide the implementation of the drive and advertised hotlines to facilitate public tip-offs about misconduct.

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