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Tuesday, October 4, 2016, 20:48

HK illustration works set to wow int’l book fair

By Dara Wang
HK illustration works set to wow int’l book fair
This Oct 9, 2013 photo shows fairgoers visit the Frankfurt Book Fair 2013 in Frankfurt am Main, western Germany.

HONG KONG – Local illustration works will be presented at the world-renowned Frankfurt Book Fair in a pioneering joint effort of publishers and the print industry.

Illustration artworks will be available at the specialized designated Hong Kong Pavilion for the world’s bookworms and publishers at the book fair starting on Oct 19.

Seventeen illustrators – including the author of My Monet and ColourMe, Monet Jeanie Leung and “Chocolate Rain” collection designer Prudence Mak Ngar-tuen – will join the fair together with 33 publishers, 19 printers and one electronic publisher from Hong Kong to promote their works.

Executive Director of Hong Kong Pavilion Ivy Chu So-ching said illustration works can help relieve stress and have sold well in recent years.

The number of members in Hong Kong’s delegation to the fair has increased by 30 percent compared with last year. Over 80 percent of them are small and medium enterprises (SMEs).

Lawmaker Ma Fung-kwok, representing the culture and publication sectors, said the government-sponsored Hong Kong Pavilion will bring great opportunities to SMEs in the global market, and helps reduce costs.

The pavilion can also raise brand recognition of books published in the city and promote global communication and collaboration in the book industry, Ma said.

Ma noted that publishers and printers of the Chinese mainland are catching up very fast in creativity and book quality. Hong Kong should take advantage of its efficient air and shipping transport to expand the overseas market, Ma said.

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