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Monday, September 19, 2016, 22:48

15 animation firms to get SAR support

By Li Yinze

15 animation firms to get SAR support
A girl plays a virtual reality parachuting game at the annual Ani-Com show in Hong Kong on July 29, 2016. The Ani-Com show is one of the biggest of its kind in Asia, where teenagers and video game lovers go to buy limited editions of toy figures and wear costumes mimicking their favorite comic book heroes.(Anthony WALLACE / AFP)
HONG KONG - Ten animation startups and another five small animation enterprises will be the fourth batch of recipients of sponsorship from Create Hong Kong (CreateHK) under the SAR government, with a view to promoting the development of the local animation industry.

Through the Animation Support Program, each small enterprise will receive a maximum of HK$165,000 in subsidy and professional support within the next five months to produce their original animation work, while selected startups will be funded with an amount not exceeding HK$88,000 each.

Yuni Luk Yuen-yee and Ida Chan Wai-ling, co-founders of Zoooops Studio, told China Daily on Monday that their Human and Nature Conservation Plan – an animation urging the public to ban foie gras and ivory to promote environmental protection – was among the chosen few.

Hiring top dubbing artists and experienced assistants will be affordable with the HK$88,000 funding, Luk said, so that the team can upgrade production quality.

Chan, however, said she also hopes to get more networking opportunities.

"We are desperate to build up our brand and sustain the operation. It would be great if we could be supported to participate in some international competitions, to know other professional animation talents and to explore business,” she said.

Launched in 2012, the program’s last three editions have provided a total of 50 places for animation startups and small enterprises to produce original works. Some got awards in a number of local and international contests.

"The program has utilized various promotion channels like premieres and trade shows during the past three years to help participating animation startups and enterprises build up brands and link up with potential clients,” Gabriel Pang Tsz-kit, chairman of Hong Kong Digital Entertainment Association, the organizer of the program, said at the launch ceremony of the fourth run of the program on Monday.

Ivana Lai Yan-in, who was sponsored in the inaugural round, said the program has been a success, and she personally was very thankful to the funding and support.

"We completed a 10-minute animation with limited manpower with support by this program, and it will go a long way for our future career development,” Lai said.

yinzeli@chinadailyhk.com

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