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Tuesday, March 10, 2015, 17:35

Twitter opens HK office

By Reuters
Twitter opens HK office
A photo taken in the western French city of Rennes on Nov7, 2013 shows an official Twitter account on a smartphone. (AFP PHOTO / DAMIEN MEYER)

BEIJING - Twitter Inc has opened a Hong Kong office, its first in the Greater China region, the company said on Tuesday.

The office, to be headed by Twitter executive Peter Greenberger, will allow the San Francisco-based company to tap China for advertising revenue, the company said, even if Internet users on the Chinese mainland cannot see those ads.

Twitter collected US$479 million in fourth-quarter revenue from advertisers who paid to inject their ads, known as "promoted tweets", into Twitter users' timelines. The company has 288 million users worldwide.

China's censors have blocked Twitter's microblog since 2009 for national security reasons.

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