Samsung Electronics Co plans to return as much as 110 trillion won ($79 billion) to shareholders, joining rival SK Hynix Inc in handing investors a chunk of the windfall generated by the AI rush.

The world’s biggest memory maker is set to hold a board meeting at around 4 pm local time on Friday to discuss shareholder returns ranging between 90 trillion won and 110 trillion won, a person familiar with the matter said.

That would make the package one of the company’s most significant capital-return initiatives, the person said, asking not to be named discussing private information. A Samsung representative declined to comment.

Samsung’s shares pared earlier losses and surged as much as 3.9 percent in Seoul trading. Samsung’s preferred shares — which have no voting rights — soared as much as 9.1 percent on the Korea Exchange. The potential scale of the package helped the won lead gains against the dollar among peers in Asia in the morning.

The moves by the two suppliers of memory to Nvidia Corp — and key architects of the AI buildout — underscore growing investor pressure to share more of the cash generated by the boom.

SK Hynix’s 40 trillion won buyback plan has added pressure on Samsung to return more cash to shareholders, who point to the electronics giant’s swelling reserves. Expectations of a sizable shareholder return program have buoyed Samsung’s stock this week.

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The surge in preferred shares may reflect expectations for stronger shareholder returns and higher dividends for preferred shares. Such shares have also traded at “a significant discount”, according to Albert Yong, managing partner and chief investment officer at Petra Capital Management.

“The real question is how much is incremental and how much comes through buybacks versus dividends,” he said.

While shareholder return plans typically comprise some mix of dividends and buybacks, the specifics of Samsung’s plan weren’t immediately clear.

Still, Samsung’s move provides a “meaningful cushion to the share price”, against macroeconomic uncertainty, said Jung In Yun, chief executive officer at Fibonacci Asset Management Global.

Investors are closely watching developments from the day’s board meeting, which was reported earlier by the Nikkei. Attention is on how Samsung allocates the funds between dividends and share buybacks, as well as the time frame for carrying out the program, for clues on its cash flow outlook.