Published: 16:07, August 19, 2025 | Updated: 16:23, August 19, 2025
African Union back campaign to adopt more realistic world map
By Bloomberg
This image taken from the official website of the African Union (AU), shows a poster for the AU theme of the year 2025: “Justice for Africans and People of African Descent Through Reparations”. This initiative underscores the AU's commitment to addressing historical injustices. It builds on decades of advocacy and collaboration, aiming to foster unity and establish mechanisms for reparatory justice on a global scale.

The African Union has thrown its weight behind a campaign to adopt a world map that more accurately reflects the continent’s relative size than the one currently adorning most geography-class walls.

The so-called Mercator projection, in use since the 16th century, makes Africa look comparatively small as it inflates the size of land masses further away from the equator. As a result, the continent appears to be roughly as big as Greenland, though it’s about 14 times as large.

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The AU is supporting the Correct the Map campaign, spearheaded by advocacy groups Africa No Filter and Speak Up Africa, to promote the so-called 2018 Equal Earth projection. The groups have urged the World Bank and United Nations to officially adopt the Equal Earth map, a more accurate representation of land-mass areas.

Even so, it is impossible to perfectly represent a sphere on a flat surface and although the alternate map may provide a better indicator of the size of the seven continents, it still distorts their shapes.

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Maps aren’t just symbolic, according to Oxford Analytics. While a more accurate world map wouldn’t deliver any immediate political or economic gains, it would influence how Africa is perceived as a market, it said.  

“The distorted representation of Africa’s size could lead to an underestimation of the continent’s vast economic potential,” Jervin Naidoo, a political analyst at Oxford Analytics, wrote in a note. “By accurately depicting Africa’s true scale, the campaign aims to reshape global perceptions, encouraging more informed investment decisions.”