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China Daily

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Published: 17:29, October 27, 2021
Green 'Double Eleven' shopping festival eyed
By Wang Yuke
Published:17:29, October 27, 2021 By Wang Yuke

This undated file photo shows pedestrians pass Alibaba offices in Beijing. (MARK SCHIEFELBEIN / AP)

Alibaba Group’s 13th 11.11 Global Shopping Festival this year will focus on sustainability and green consumption, offering a selection of energy-efficient and organic products as well as “green vouchers”.

Chris Tung, chief marketing officer of Alibaba, the Chinese e-commerce giant, said in an online news conference on Wednesday that for the first time, the double-11 festival will showcase energy-efficient and low-impact products as well as issuing 100 million yuan ($15.7 million) worth of green vouchers to encourage shopping decisions that are environmentally friendly.

The event will have 290,000 brands participating in this year’s event.

Alibaba predicted that each transaction will result in 30 percent less carbon emissions compared with last year’s festival

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The company predicted that each transaction will result in 30 percent less carbon emissions compared with last year’s festival.

“We believe that the behavioral change is essential to ensuring a sustainable future, which is why as the creator and leader of the double-eleven festival, Alibaba aims to play an important role in driving those positive changes,” Tung said.

An Xin, who is in charge of marketing for the festival, added that the festival will cater to the preference of the Generation Z community, supplying myriad homegrown fashion brands. There will also be senior-friendly shopping venues for older shoppers.

Tmall Global General Manager Maggie Liu said that through the cross-border shopping event, Alibaba strives to help international brands and merchants make inroads into the Chinese market against the unfavorable climate of the COVID-19 pandemic, and to inspire overseas sellers to localize their products so that they can foster a large fan base in China.

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In addition, cloud-based system and high-end technologies will be leveraged to drive business growth in an efficient way, which will allow merchants to keep tabs on their sales and markets.

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