Security guards wearing face masks sit in the Erawan Shrine compound under an advertisement poster featuring Daniel Craig in the new James Bond movie "No Time to Die", in Bangkok, Thailand, on Sept 28, 2020. (MLADEN ANTONOV / AFP)

LOS ANGELES - The global release of the James Bond movie No Time to Die was postponed to October from April, its producers said on Thursday, another setback for movie theaters trying to rebuild a business crushed by the coronavirus pandemic.

The movie's new debut date is Oct 8, according to an announcement on the James Bond website and Twitter feed. It had originally been set to hit the big screen in April 2020 before moving to November 2020 and then April 2021

The movie's new debut date is Oct 8, according to an announcement on the James Bond website and Twitter feed.

No Time to Die, from MGM and Comcast Corp's Universal Pictures, had originally been set to hit the big screen in April 2020 before moving to November 2020 and then April 2021.

READ MORE: New James Bond film 'No Time to Die' delayed until 2021

The film, which cost an estimated US$200 million to produce, marks actor Daniel Craig's last outing as agent 007.

Cinema owners were hoping No Time to Die would kick off a rebound in moviegoing. The pandemic devastated the film business in 2020, and ticket sales in the United States and Canada sunk 80 percent. That hurt independent theaters and big chains including AMC Entertainment, Cineworld Plc and Cinemark Holdings Inc.

With the virus still rampant in many areas, including in the key Los Angeles market, Hollywood studios appear reluctant to send their biggest films to theaters. Many cinemas are closed, and ones that are open enforce strict attendance limits to allow for social distancing.

The Bond franchise is one of the movie world's most lucrative, with 2015's Spectre raking in US$880 million at the box office worldwide, while Skyfall in 2012 grossed more than US$1 billion globally.

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The next closely watched movie is Black Widow from Walt Disney Co's Marvel Studios, currently scheduled to debut in theaters on May 7.